Al Salam Bank B.S.C, headquartered in the Kingdom of Bahrain, has announced an exciting initiative in celebration of its 20th anniversary – the New Financing Settlement Campaign. This campaign aims to enhance client engagement by offering eligible clients monthly opportunities to win valuable prizes throughout 2026. This initiative builds on the success of a similar campaign launched in late 2025, which saw significant client participation.

The New Financing Settlement Campaign is designed to provide clients with rewarding financing solutions, easing their financial commitments. Eligible clients will automatically enter a monthly draw to win a full settlement of their existing financing with the bank, subject to terms and conditions. Additional prizes include the settlement of three-monthly installments for several winners, with a dedicated category for clients under Social Housing financing programs.

In line with Al Salam Bank's commitment to offering equal opportunities, the campaign will feature an 'Everyone is a Winner' concept. This feature allows clients who have not won in the main draw to receive other prizes and benefits, ensuring that the campaign is inclusive and rewarding for all participants.

To qualify for the monthly draws, clients must hold an active financing product with Al Salam Bank, including personal, auto, or property finance, and maintain an active Al Salam Bank credit card. Additionally, clients are required to keep a minimum balance of BHD 50 in a Danat or Danat Plus account during the qualifying period for the Danat campaign.

Commenting on the launch, Mr. Mohammed Buhijji, Chief Retail Banking Officer at Al Salam Bank, emphasized that the campaign is more than a promotional offer. It is a meaningful opportunity to recognize and reward clients while encouraging them to make the most of the financing solutions provided by the bank. Mr. Buhijji highlighted that financing is a tool to help clients achieve their real-life goals, such as purchasing a home, a car, or managing essential needs.

Al Salam Bank's strategic focus on client satisfaction and innovative solutions positions it as a leader in the Islamic banking sector. The bank's digital-first approach and solution-oriented philosophy have consistently delivered a seamless and transformative customer experience. As the bank celebrates two decades of progress, it continues to foster long-term relationships with clients by aligning its offerings with their financial needs.

For potential investors, Al Salam Bank's focus on client engagement and innovative financial solutions, coupled with its strong financial standing, make it a stable choice in the banking sector. However, given the current market conditions, a 'hold' recommendation is suggested for existing investors to observe how the campaign impacts the bank's financial performance and client base.