In a strategic move to enhance customer engagement and card usage, Al Salam Bank B.S.C. has announced a collaboration with Talabat, a leading food and grocery delivery platform in the region. This partnership introduces an exclusive offer during the Holy Month of Ramadan, providing daily discounts to the bank's clients holding Visa Credit and Prepaid Cards.

The offer, valid from February 22 to March 8, 2026, allows clients to enjoy a 30% discount, capped at BD 2, on orders made through the Talabat application between 4:00 PM and 6:00 PM, just before Iftar. This initiative is designed to cater to the evolving needs of customers during Ramadan, a period marked by increased spending on food and groceries.

Al Salam Bank's Chief Retail Banking Officer, Mr. Mohammed Buhijji, emphasized the bank's commitment to offering value-added benefits that align with clients' daily needs. The collaboration with Talabat is a testament to the bank's strategy of forming strategic partnerships that enhance customer experience and provide practical advantages.

From a financial perspective, this initiative is likely to boost the bank's card usage metrics, reinforcing its position in the market. The offer is not limited to specific outlets, allowing clients greater flexibility and choice, thereby enhancing their overall banking experience.

For Talabat, this partnership reflects their commitment to delivering added value to users through innovative initiatives. By providing a wide selection of restaurants, grocery stores, and shops, Talabat enhances the ordering experience for Al Salam Bank's clients.

Given Al Salam Bank's strong financial standing and innovative approach, the future looks promising for the bank. The collaboration with Talabat is a strategic move that not only enhances customer satisfaction but also strengthens the bank's market position. Investors might consider this as a positive indicator of the bank's growth potential.

In conclusion, the partnership between Al Salam Bank and Talabat is a well-timed initiative that aligns with the lifestyle and spending habits of clients during Ramadan. It reflects Al Salam Bank's proactive approach to meeting customer needs and enhancing their banking experience. Considering the bank's strategic direction and market positioning, it might be wise for investors to hold their position in Al Salam Bank as it continues to innovate and grow.