In a strategic move to captivate its clientele ahead of the bustling summer season, Al Salam Bank has announced an enticing promotional campaign aimed at its Visa credit and prepaid cardholders. Running from May 4 to June 30, 2025, the campaign offers a lucrative opportunity for cardholders to win cash prizes, with the grand prize amounting to BHD 2,000.

Al Salam Bank's initiative is designed to align with the seasonal surge in spending associated with travel and holiday preparations. By incentivizing card usage, the bank seeks to enhance customer engagement while promoting its range of flexible banking solutions. The campaign is structured to reward the highest spenders, with prizes starting at BHD 50 and scaling up to the grand prize for those surpassing the minimum spend threshold of BHD 200.

Commenting on the campaign, Mr. Mohammed Buhijji, Head of Retail Banking at Al Salam Bank, emphasized the bank's commitment to enriching client experiences through rewarding and flexible financial solutions. He highlighted the dual benefits of the campaign, which not only offers the chance to win substantial cash prizes but also provides competitive advantages for travel-related expenses.

In addition to cash rewards, the bank's Multi-Currency Prepaid Cardholders can enjoy favorable foreign exchange rates and zero international transaction fees when transactions are made in the card's currency. This feature is particularly advantageous for clients planning international travel, allowing them to manage expenses more efficiently.

The campaign underscores Al Salam Bank's strategic focus on customer-centric initiatives, leveraging its digital-first approach to deliver seamless and rewarding banking experiences. The bank's proactive strategy in launching such campaigns reflects its agility in adapting to market dynamics and its dedication to fostering long-term client relationships.

For potential investors, the campaign is indicative of Al Salam Bank's robust marketing strategies and its ability to drive customer engagement through innovative financial solutions. The bank's strong market position in the Islamic banking sector, combined with its commitment to digital transformation, positions it well for sustained growth. However, given the competitive landscape and evolving market conditions, a hold strategy is advisable for now, allowing investors to assess the impact of such campaigns on the bank's financial performance over time.