In an exciting development for customers, Al Salam Bank has unveiled a strategic partnership with Talabat Bahrain to offer exclusive discounts during the FIFA World Cup. This initiative is part of the bank's ongoing efforts to deliver exceptional value and innovative solutions to its cardholders, particularly those using Visa credit and prepaid cards.

The campaign, which runs until July 19, 2026, allows Visa cardholders to enjoy increasing discounts on the Talabat app throughout the tournament. Discounts start at 55% during the group stages, rise to 60% during the quarter and semi-finals, and peak at 70% for the final match. Customers simply need to use the promotional code 'MATCHDAY' and pay with their eligible Al Salam Bank cards.

Mohamed Buhaji, Executive Vice President of Retail Banking at Al Salam Bank, expressed enthusiasm about the campaign, stating, 'At Al Salam Bank, we are committed to offering innovative and rewarding offers that reflect our customers' lifestyles and align with major global events. Through our partnership with Talabat, we are delighted to launch this exclusive campaign, enhancing the value we provide and promoting digital payment solutions.'

Talabat Bahrain's General Manager, Moayyad Aql, echoed this sentiment, highlighting the collaboration's potential to enhance customer experiences during the World Cup. 'We are thrilled to collaborate with Al Salam Bank to launch this exclusive campaign, combining the excitement of the matches with exceptional discounts. This initiative aligns with our commitment to adding value to our customers and enhancing their daily experiences through our platform.'

For investors, this partnership underscores Al Salam Bank's strategic focus on digital innovation and customer-centric services. By leveraging global events like the FIFA World Cup, the bank not only enhances its brand visibility but also strengthens customer loyalty through value-added offerings. This positions Al Salam Bank as a forward-thinking institution in the competitive banking landscape.

Given the bank's robust financial standing and strategic initiatives, potential investors should consider a buy recommendation. The bank's commitment to digital transformation and customer engagement is likely to drive future growth and profitability.