Empower Launches 'Set and Save at 24°C' Campaign

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Empower, the world's largest district cooling provider, launches its annual campaign to promote energy efficiency and sustainability.

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Summary

Empower's 'Set and Save at 24°C' campaign encourages responsible energy usage to reduce electricity consumption and carbon emissions.

In a decisive move towards a sustainable future, Emirates Central Cooling Systems Corporation PJSC, popularly known as Empower, has launched its annual summer campaign under the slogan 'Set and Save at 24°C'. As the world's largest district cooling services provider, Empower is spearheading efforts to promote energy efficiency and sustainability among its vast customer base of over 144,000 individuals and businesses.

The campaign, now in its twelfth year, aims to raise awareness about the benefits of setting air conditioners to 24°C during the hot summer months. This seemingly small adjustment can have a significant impact on reducing electricity consumption, alleviating pressure on the power grid, and cutting carbon emissions. By encouraging this practice, Empower is not only contributing to environmental protection but also supporting the transition towards a low-emission economy.

Empower's advanced district cooling systems are known to consume up to 50% less energy compared to conventional systems. This remarkable efficiency underscores the company's commitment to providing innovative cooling solutions that optimize resource utilization and enhance energy efficiency. The annual campaign is part of Empower's broader strategy to engage with residential and commercial customers, fostering a culture of responsible energy usage through multi-channel communications and awareness initiatives.

H.E. Ahmad bin Shafar, CEO of Empower, emphasized the importance of collective action in achieving sustainability goals. He stated, 'Fostering a culture of responsible energy usage has become a national imperative and a shared responsibility that requires the collaboration of all members of society and relevant entities.' He further added that every small, sensible decision made by customers contributes significantly to building a green economy, which begins at home and extends to offices and daily habits.

The 'Set and Save at 24°C' campaign is an open invitation for everyone to join the movement towards a sustainable future. By simply setting the AC to auto mode at 24°C, individuals can directly contribute to environmental protection, carbon reduction, and easing pressure on energy infrastructure.

From a financial perspective, Empower's consistent efforts to lead sustainability initiatives and its investment in advanced cooling technologies position the company as a forward-thinking leader in the district cooling sector. For investors, this ongoing commitment to innovation and sustainability may suggest a 'hold' strategy. Empower's proactive approach and its alignment with global sustainability trends could potentially yield long-term benefits, making it a stable investment option in the current market.

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Source

Press release

Summary

Emirates Central Cooling Systems Corporation (Empower), the world's largest district cooling services provider, has launched its twelfth annual summer campaign, "Set and Save at 24°C." The initiative encourages over 144,000 customers to set their air conditioners to 24°C to reduce electricity consumption, support energy efficiency, and contribute to sustainability efforts. The campaign aims to lower pressure on the power grid, cut carbon emissions, and promote environmental protection. Empower highlights that its district cooling systems use up to 50% less energy than conventional systems, enhancing efficiency and reducing emissions. CEO Ahmad bin Shafar emphasized the importance of responsible energy use and the role of individual actions in building a sustainable future.

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