
Leadership Change at Dubai Refreshment PJSC
Summary
Dubai Refreshment PJSC has announced that Karem Hikmat Mahmoud, Director of Legal and Risk Compliance, has left the company effective February 11, 2026.Dubai Refreshment PJSC, a key player in the UAE's beverage industry, has announced a significant change in its leadership team. The company, known for bottling and selling Pepsi Cola products in the UAE, has confirmed that Mr. Karem Hikmat Mahmoud, the Director of Legal and Risk Compliance, is no longer with the company as of February 11, 2026. This announcement was made public in a formal notification addressed to the Chief Executive Officer of the Dubai Financial Market, Mr. Hamed Ahmed Ali.
This change marks an important moment for Dubai Refreshment PJSC as it navigates the complex landscape of the beverage industry in the UAE and beyond. The company, established in 1959, has a long-standing history of successfully managing the bottling rights for major brands like Pepsi, 7Up, and Aquafina in the region. The departure of Mr. Mahmoud, a key figure in the company's legal and risk compliance department, could signal a shift in how the company manages its regulatory and compliance strategies.
From an investor's perspective, leadership changes can often lead to a period of uncertainty. However, they also present opportunities for the company to reassess its strategies and potentially innovate in its operations. Dubai Refreshment's established market presence and strong brand affiliations provide a solid foundation to withstand transitional phases.
While the company has not disclosed the reasons behind Mr. Mahmoud's departure, such changes are not uncommon in the corporate world and can be part of a broader strategic realignment. Investors should closely monitor any further announcements from the company regarding new appointments or strategic shifts.
Given the company's strong market position and the ongoing demand for its products, it may be prudent for investors to adopt a 'hold' strategy. This would allow them to observe how the company manages this transition and any potential impacts on its operations and financial performance.


