Dubai Investments Expands Mirdif Hills with Asayel Avenue

Dubai Investments PJSC, a prominent player in the UAE's investment landscape, has taken a significant step forward with the groundbreaking of Asayel Avenue. This new residential cluster is an extension of the AED 2.2 billion Mirdif Hills development, a testament to the company's strategic vision and commitment to enhancing Dubai's real estate sector.

The Asayel Avenue project, developed through Dubai Investment Real Estate (DIR), underscores the company's focus on creating vibrant, community-centric living spaces. With an investment of AED 400 million, the project will feature 193 residential apartments, offering one, two, and three-bedroom units. These units are designed with spacious layouts and premium finishes, integrating smart living technologies to cater to the modern urban dweller.

The groundbreaking ceremony, attended by senior executives and key stakeholders, marks the beginning of a new phase in Mirdif Hills' growth. Asayel Avenue builds on the success of previous phases such as Janayen, Nasayem, and Al Multaqa Avenues, which have set high standards in community living. This expansion reflects Dubai Investments' strategic response to the growing demand for quality urban spaces that provide both comfort and connectivity.

Khalid Bin Kalban, Vice Chairman and CEO of Dubai Investments, emphasized the company's dedication to creating value-driven, sustainable communities. Asayel Avenue is poised to enhance Mirdif Hills as a benchmark for integrated living, offering modern amenities like wellness and fitness centers, landscaped open spaces, and enhanced community connectivity.

Construction of Asayel Avenue began in Q2 2025, with completion expected by Q2 2027. The project promises to deliver a balanced, resident-focused lifestyle, aligning with Dubai Investments' vision of sustainable growth and development.

From an investment perspective, Dubai Investments' strategic expansion in the residential sector is a positive indicator of its growth potential. The company's diversified portfolio and commitment to quality make it a strong player in the market. Given the promising outlook and strategic initiatives like Asayel Avenue, investors might consider a 'buy' stance on Dubai Investments, anticipating continued growth and value creation.