Al Salam Bank, a leading financial institution in Bahrain, has announced a strategic partnership with Keeta, a newly launched food delivery platform. This collaboration marks Keeta's official entry into the Bahraini market and positions Al Salam Bank as the first in the Kingdom to offer an exclusive promotion for its Visa Credit and Prepaid cardholders.

Under the terms of the campaign, Al Salam Bank cardholders can enjoy up to 99% discount on their orders through the Keeta app, capped at BD 3. This offer is available to the first 6,000 clients who add their card to the app and place an order above BD 3. Each eligible client can benefit twice during the campaign, which runs from January 11 to February 11, 2026.

Mr. Mohammed Buhijji, Chief Retail Banking Officer at Al Salam Bank, emphasized the bank's commitment to forming value-added partnerships that align with modern lifestyles. He highlighted that this initiative not only enriches the daily banking experiences of clients but also underscores the bank's efforts to embrace digital trends and promote card usage in everyday transactions.

Mr. Aiden Qiao, General Manager of Keeta Bahrain, expressed his excitement about the partnership, noting that collaborations with trusted partners like Al Salam Bank enable users to enjoy greater value from their everyday meals. Keeta aims to deliver a simple, reliable, and rewarding experience with features such as free delivery with subscriptions, strong offers, and an On-Time Delivery Promise.

This partnership reflects Al Salam Bank's innovative approach to banking and its commitment to digital transformation. By integrating banking services with lifestyle applications, the bank is not only enhancing customer experiences but also reinforcing its position as a pioneer in offering integrated banking solutions.

Given Al Salam Bank's strategic initiatives and its focus on digital innovation, investors might consider holding the bank's stock. The collaboration with Keeta demonstrates the bank's ability to adapt to market trends and enhance customer engagement, which could positively impact its financial performance in the long term.