Al Ramz Appointed as Liquidity Provider for LULU
Al Ramz Capital LLC has been appointed as the liquidity provider for Lulu Retail Holdings PLC, enhancing its market presence in the UAE.

Summary
Al Ramz Capital LLC has been chosen as the liquidity provider for Lulu Retail Holdings PLC. This move is expected to optimize share trading and enhance liquidity for LULU shares on the Abu Dhabi Securities Exchange.
In a significant development for the UAE capital markets, Al Ramz Capital LLC has been appointed as the liquidity provider for Lulu Retail Holdings PLC, a prominent retailer listed on the Abu Dhabi Securities Exchange (ADX). This strategic move is set to commence on November 17, 2025, following necessary regulatory approvals.
As a liquidity provider, Al Ramz will play a crucial role in optimizing the trading of LULU shares. By enriching the order book depth, minimizing trading spreads, and reducing price volatility, Al Ramz aims to enhance the overall trading volume of LULU shares. This initiative is expected to bridge the gap between the intrinsic and market value of the shares, thereby reducing the illiquidity discount.
With over 25 years of experience in UAE capital markets, Al Ramz is a licensed market maker on the ADX, Dubai Financial Market (DFM), and Nasdaq Dubai. The company's CEO, Mr. Karim Schoeib, expressed enthusiasm about this new mandate, highlighting Al Ramz's commitment to delivering tangible results while maintaining high standards of governance and transparency.
The appointment of Al Ramz as a liquidity provider is a testament to its capability in fostering optimal trading conditions and enhancing trading spreads. This move further solidifies Al Ramz's position as a leader in market-making services within the region.
For investors, this development presents an interesting opportunity. The enhanced liquidity and trading conditions for LULU shares could potentially lead to more stable and attractive investment prospects. However, given the current market conditions and the neutral outlook for Al Ramz, a 'hold' strategy might be prudent for existing stakeholders, allowing them to observe the impact of this appointment on LULU's market performance.
Source
Summary
Al Ramz Capital LLC, located in Dubai, UAE, has been appointed as a liquidity provider for Lulu Retail Holdings PLC, the largest retailer in the region by sales and store numbers, listed on the Abu Dhabi Securities Exchange. Starting November 17, 2025, Al Ramz will begin trading Lulu shares following regulatory approvals. The role of a liquidity provider is to enhance share trading by improving order book depth, reducing trading spreads, minimizing price volatility, and increasing trading volume, which helps narrow the gap between intrinsic and market value. Al Ramz is a licensed market maker with over 25 years of experience in UAE capital markets across multiple exchanges. CEO Karim Schoeib expressed satisfaction with the appointment, highlighting Al Ramz's commitment to maintaining high governance and transparency standards. Al Ramz is known for its market-making services and has established itself as a leader in liquidity provision. Founded in 1998, Al Ramz is a public joint stock company listed on the Dubai Financial Market, offering a range of financial services.


