Emirates Integrated Telecommunications Company PJSC, commonly referred to as du, has announced a strategic move to launch a secondary public offering of its shares. This announcement marks a significant step for the company, as it aims to increase its free float and enhance stock liquidity. The offering is set to improve market accessibility and attract a broader range of investors.

The offering, which comprises up to 342,084,084 shares, represents approximately 7.55% of du's share capital and 75% of the stake held by Mamoura Diversified Global Holding PJSC, a subsidiary of Mubadala Investment Company. The price range for the shares has been set between AED 9.00 and AED 9.90 per share, with the final offer price to be determined through a bookbuilding process on September 15, 2025.

This strategic move is expected to bolster du's position in the market by increasing its stock liquidity, thereby making it more attractive to institutional and retail investors. The offering is structured in two tranches, with 5% of the offer shares allocated to UAE retail investors, which includes individuals and companies holding a National Investor Number with the Dubai Financial Market.

For potential investors, this offering presents an opportunity to invest in a leading telecommunications provider in the UAE. However, investors should carefully consider the potential risks and rewards associated with investing in the telecommunications sector, which is subject to rapid technological changes and regulatory developments.

Given the strategic nature of this offering and the company's solid market position, a 'hold' recommendation is suggested for existing shareholders. This recommendation is based on the potential for improved liquidity and market position, balanced with the inherent risks of the sector.